Direct access, no intermediary
Your Slack or WhatsApp, same-day answers, and a weekly call. Nothing routes through a coordinator who then relays it.
Software Development Outsourcing
The case for outsourcing is cost and speed. The reason it fails is communication. This page is mostly about the second part.
Outsourced development goes wrong in a recognisable way. The person you were impressed by in the sales call is not the person who writes your code. Progress is reported in percentages that only move forward. Questions take a day to answer because they pass through an account manager. By the time you see working software, the misunderstanding is three weeks old.
I am an independent developer, so most of that cannot happen here. You talk to the person writing the code, every day, and you see commits rather than status percentages. The trade-off is honest: I have finite capacity and I cannot staff a team of eight next week. If that is what you need, an agency is the right answer and I will say so.
What you get
Working hours that overlap yours
I am based in Pakistan (UTC+5), which overlaps the European working day comfortably and the US East Coast morning. Overlap hours are agreed in writing before we start.
Visible progress
Work happens in your repository on branches you can read, with a deployed preview per pull request. Progress is observable rather than reported.
Your infrastructure, your accounts
Repositories, hosting, domains and third-party services live under your ownership from the start. Offboarding should be revoking an access token, not a negotiation.
Fixed-scope or retained time
Either a defined deliverable at a fixed price, or a reserved block of days per week. Both are written down; neither is billed by surprise.
A written handover
Architecture notes, runbook, environment variables and known rough edges — the document that determines whether the next developer can pick this up without calling me.
Typical engagements
How the work runs
A call to find out if this is a fit
Free, roughly 45 minutes, and I will tell you if your project is better served elsewhere. Referring work away is cheaper for both of us than a bad engagement.
A paid discovery for anything substantial
A few days producing a scope, architecture outline and realistic estimate — yours to keep and to take to another developer if you prefer their price.
A small first milestone
The first deliverable is deliberately short. It is as much about testing whether we work well together as it is about the feature.
A fixed weekly rhythm
A short written update on an agreed day plus a call. Predictable enough that you can stop chasing and get on with your own work.
Typical projects
Startups without a technical founder
Getting to a credible first version without hiring a full-time engineer before there is revenue to support one.
Agencies with overflow
White-label capacity under your brand when your own team is booked. I stay invisible to your client if that is what you need.
In-house teams missing a skill
Covering a specific gap — React, Node, React Native — for a defined stretch without a permanent hire.
Inherited codebases
An independent read on what you actually bought, before you commit a budget to extending it.
Questions
Why work with one developer instead of an agency?
For small and mid-size projects you get the senior person on the actual work rather than on the pitch, you pay no overhead for layers that do not write code, and decisions take minutes rather than a meeting cycle. For large parallel programmes of work an agency is genuinely better — several developers, holiday cover, formal QA. The deciding question is whether your project needs coordination or focus.
How do you handle the timezone difference?
I work UTC+5. That gives a full overlap with Europe and the Middle East, and the first half of the US East Coast day. We agree the specific overlap window before starting and I hold it. Asynchronous updates cover the rest, which in practice most teams prefer to more meetings.
What stops this going the way our last outsourcing attempt did?
Mostly structure. A paid discovery before any fixed quote, so the estimate is based on reading the real thing. A deliberately small first milestone, so a bad fit costs you one milestone rather than a quarter. Work in your repository, so progress is readable rather than reported. And no account manager in the middle, which removes the most common source of drift.
What about NDAs, contracts and IP?
I sign NDAs before detailed discussion, as a matter of course. IP assigns to you on payment, written into the contract. Code lives in your repository. I ask only for the right to name the technologies used, and even that comes out if you would rather the engagement stayed unnamed.
How is pricing structured?
Fixed price for defined scope, or a day rate for retained work. Fixed-price quotes follow a paid discovery, never a sales call — a number produced before reading the code is a guess, and those get revised upward once the work starts. You will have the full number before committing.
Related services
Tell me what you are building
A short call costs nothing, and if your project is a better fit elsewhere I will say so. Replies usually within 24 hours.
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